Plan, manage and analyze your brand with the new digital marketing tools and strategies. Plan, manage and analyze your brand with the new digital marketing tools and strategies.
Digital marketing is defined as a set of marketing strategies applicable in different digital channels to achieve the sale of goods or services.
This is also known under the term “online marketing,” which seeks to plan, create and promote a set of ideas that give a representative value to the consumer. The use of technological tools, such as smartphones or computers, and digital platforms, such as websites, social networks, or applications, are fundamental components for the correct use of the stages to be applied within it, involving their time using the internet.
Likewise, the usual channels, such as television, radio, or text messaging, were once widely used by marketers. However, today digital marketing has become very popular compared to traditional channels, although both are usually combined depending on the commercial objectives of each brand.
Beginnings of Digital Marketing
The terminology of “digital marketing” took hold in 2010 due to the growth of digital media, which has opened up endless avenues of possibilities to create a direct relationship with the consumer through online advertising.
Those small businesses or consolidated companies of the time, took the opportunity to reinforce their brand and multiply their sales possibilities.
It is here when technological devices play an important role in these processes, by serving as instruments that have access to different digital media. Today the digital market continues to rise, thanks to its effectiveness as a mechanism to generate greater reach and influence on users from all over the world.
It should be noted that the term DIGITAL MARKETING is occasionally referred to as ‘online marketing’ or ‘ internet marketing,’ these terms being very common in countries such as the United States, however (digital marketing) was adopted as the most recurrent since the year 2013.
What is Digital Marketing for
Now that you know what digital marketing is, you will ask yourself: What is digital marketing really for?
The digital communication media have allowed the continuous interaction of both parties (sender-receiver), beyond a simple publication that is displayed to promote a product or service to the user. In this sense, ads on social sites, such as Facebook or Instagram, allow recognition of the target audience and segmenting and directing advertising campaigns that achieve short-term results with minimal investment.
For this reason, digital marketing serves to fix or determine those strategies that really work and meet the lucrative objectives of companies, through the generation of traffic, positioning, brand identity, among other important characteristics to consider.
The creation of valuable content and the use of various digital tools will be decisive to build loyalty with potential customers of the brand and be able to have a database that determines what the action plan to be executed and the channels to use will be.
How can I do Digital Marketing?
Understanding the user and digital platforms depends on the participation of various disciplines and methods to be implemented. Therefore, digital marketing agencies can be of great help in this matter.
The role of professionals in digital marketing, such as that of Social Media, for example, will be an indispensable human resource, since it will fulfill the role of defining the most effective strategies for the brand and implementing them in the appropriate means and changing them during their course if necessary.
For this, different marketing strategies must be applied, such as:
- Creation of a website.
- Content Marketing.
- Email Marketing.
- Updating Social Networks.
- Search engine optimization (SEO).
- Search Marketing (SEM).
- Online advertising (ADWORDS).
- Affiliate marketing or influencers.