Email marketing has had a lot to talk about for a decade. Currently, new alternatives have been found with different technology and strategies where we are going to explain it in the following lines.
In 2016, the first professionals who handled an Aplee Ii C computer, with 5 1/4 floppy disks, which were used to load programs and data and with the possibility of accessing something called INTERNET and of course with I saw everything on a beautiful amber monitor and stop counting. We are talking back in the 90’s, specifically in 1995.
A piece of equipment that is now seen in museums, but history is history and, believe it or not, these equipment cost fortunes for some collectors.
Well, at this time, one had to learn to use terms such as databases, data, backup, and send information and receive it through the famous emails.
It doesn’t take long to learn email marketing strategies, that is, to use actions to be able to communicate my ideas to a group of enthusiasts using a computer, an Internet connection and hundreds of emails in a database.
At the beginning, it is not an easy task to learn it. There was not much literature about it, but with the passage of time, everything improved and different platforms appeared that facilitated the content creation in a more attractive and striking way, but easy to execute.
Of course, we had certain people in a database, we sent them an email, and until then … nothing else happened, because there was no way to measure anything. Now everything is different; now there are platforms with statistics systems that allow you to know how and when a link was opened or what the user did with the sent newsletter.
Of course, over time, many have tried various platforms that have appeared out there that offer you villas and castles, as the saying goes, some with cumbersome instruction manuals and in certain languages, others with limited functions that only those that really have them in their pro function, that is, paying large amounts of money to use it and send the newsletters to your databases.
Email Marketing platforms
According to the experiences and the evolution of technology over time, it causes one or the other to fall because they are complicated in their use, in the use of inappropriate templates, or in their instruction manuals or in their technical support, or lake as basic as the ability to send emails to a limited number of users in which said capacity is filled or reached very quickly.
If you’ve used another email platform, now is the time to make a positive change. You now have a 6-month free chance to switch from Mailchimp to Mailrelay.
And if you have used different platforms and you have used them professionally, you will already know all the setbacks that have arisen with the handling of data and secure or non-secure servers outside of the European Union, so take one more step forward in handling of the Safe Harbor and Mailchimp: Avoid legal problems migrating to Mailrelay, which will guarantee your safety and Wonderful Hospitality operations email marketing.
And to learn the correct use of this platform, it has Manuals on Email Marketing that will help you in an orderly and safe way to achieve the necessary skills.
That is why writing the title of this article is nothing more than a reaffirmation that email marketing has been and continues to be a super important marketing tool to communicate ideas and concepts from the brand to the user, in a fast, simple and economical.