The benefits of automated marketing are multiple for a market as competitive as today.
And it is that the automation of marketing little by little has become one of the substantial and basic tools of Digital Marketing.
75% of specialists in this area say they currently use at least one type of tool linked to the marketing automation, whereas 51% of companies have already adopted and included marketing automation within their strategies.
Faced with statistics such as those mentioned, there is no doubt about the importance that automation platforms reach within companies’ marketing strategies.
Do you want to know what they are? Next, we leave you 3 benefits that automated marketing brings.
Generate more leads.
Maintaining contact with each of your potential clients manually will take a lot of time.
However, marketing automation has the ability to sustain and empower potential customers based on their behaviors automatically.
All of the above by collecting data through website visits, forms, social media activity, and more.
This allows the marketing team to have the possibility to prioritize potential customers and start sending automatic messages, email campaigns, personalized information through
social networks, among others.
Using methods like this is essential to generate more potential customers, with the aim that they eventually become your loyal customers.
Optimize your resources.
Through a marketing automation system, you can manage your resources effectively.
In the first place, it allows you to reduce personnel needs, since there are certain actions that can be carried out automatically, which would dramatically reduce costs.
In addition to this, automating certain processes or tasks that tend to become repetitive, such as:
- Sending emails.
- Campaign creation.
- Among others.
It will lead you to reduce inefficiencies and save time, which you can dedicate to other actions such as monitoring sales and potential customers.
In other words, automating your marketing efforts will allow you to focus on other actions and interact with the high-priority needs of customers.
Monitoring and analysis of your actions.
You will be able to keep a constant follow-up and monitoring of each action that you are executing, which will give you the possibility of collecting data, generating statistics, and calculating metrics that you can later analyze.
Data analysis in marketing is one of the fundamental pillars for the success of your business, this allows you to optimize your campaigns, and determine which ones are being effective and which ones are not.
At the same time, you will be contributing to saving time and money, since you avoid wasting resources and the budget on campaigns and strategies that have not generated favorable results.
Marketing automation provides the ability to strengthen your efforts through digital transformation.