Carrying out an adequate Social Media strategy requires time, budget, and means. If you are a large company, you probably have a whole department in charge of it. The problem is generated when we start a business or establish an optimal Social Media strategy and do not have time, means, or budget.
Having a Community Manager who carries out actions on your social networks, a Social Media Manager who is in charge of planning your Social Media strategy, monitoring, establishing campaigns, objectives, etc. It is not something common in SMEs, that is why we go. Let’s try to see how we can, with a little budget and a limited time, give you some interesting tips to establish daily routines in your Social Media strategy to improve your SEO and not be left behind by not having said material means.
A characteristic that in my view defines Social Media well is that it is a job that we can temporize according to the needs, means and objectives. Let me explain, we can do a little in social media, a little more or spend 8 hours a day dedicated to them, they have this scalable characteristic in terms of the time we dedicate to them, but what is clear is that there are to do them yes or yes. No longer having a presence in Social Media today can mean the difference between having to close your business or see how it flourishes and reaches previously unthinkable heights.
Therefore, we will focus on some basic tips to achieve an improvement in your SEO in regards to your Social Media strategy, dedicating no more than a couple of hours a day to it. Assuming that you have to invest the rest of the time in directing, advertising, and managing your business.
If we are a small or medium-sized company or we have just launched ourselves into the business world, we are going to consider the most used social networks for this work, we will start with Facebook, Twitter, and LinkedIn:
Content Search: Spend time daily searching for relevant content in your sector. Select the news that you see most interesting, or that can bring more interest in your community, either for news, for generation of debates, etc, and put them on the list to go throughout the day, distributing them through your Social Media.
Tools like Google Alerts can help you optimize this process. With about 30 minutes, we should locate between 3 and 4 interesting content to share later.
Twitter: We will spend about 20 minutes retweeting about 5 tweets, sending about 4-6 personalized direct messages to our followers, and we will follow about 10-15 new users. We will at least launch a couple of our own Tweets.
Facebook: Another 20 minutes or so. We will leave a comment in at least 4-5 posts from our followers who share content related to our sector. We will add an update of our status regarding something of our brand, and we will prepare one of the contents that we found in the first phase, ready to post it throughout the day.
LinkedIn: About 15-20 minutes. We will send a request to connect with at least 4 new people. We will look for new groups that might interest us, and we will share our content both in our profile and in the groups. We will recommend 2-4 content uploaded by other users. We will leave at least one comment in a discussion group.